Revival of ‘Brand India’ Through Tourism

The Minister of State (Independent Charge) for Culture & Tourism Shri Shripad Yesso Naik has said that the Ministry of Tourism promotes India as a tourist destination in the domestic and international markets. The Ministry of Tourism releases print, electronic, online and outdoor media campaigns in the international and domestic markets. Besides this, the Ministry through its overseas offices, inter-alia, organizes Road Shows, Know India Seminars, Workshops, participates in various Fairs, Exhibitions and Events to promote various Indian tourist destinations and products under the brand line ‘Incredible India’. The campaigns of the Ministry of Tourism include holistic promotion of various Indian tourism products and destinations of the country.

In a written reply in the Rajya Sabha today Shri Naik said, during the year 2013, India received 6.97 million international tourists and the country was ranked 42nd in World Tourist Arrivals.

He said, the Ministry of Tourism provides financial assistance to State Governments & Union Territory Administrations for tourism projects including Sound and Light Shows, based on proposals, received from them. The Ministry of Tourism has sanctioned a project for 3D Projection of various Indian monuments from all States/UTs on India Gate, New Delhi in the financial year 2013-14.